Burning In Thumb When I Stretch My Arm

Pyramids

Imagine the architect who directs the work of the pyramid of Cheops that after an eventful nap wakes up to discover with amazement that is in the XXI century. Sure, he does not know which is the twenty-first century, the only thing they know is what you see: a crowd of noisy, smoky-colored devices that move huge and crowded avenues. His surprise turns to horror when he sees one of them smashes into a smaller but equally noisy and smoky, whose rider just by soil visibly wounded. When asked about these devices to their occasional guide in this terrifying nightmare, this speaks of the great potential in terms of mobility and describes other larger pots that can be transported long distances heavy burden. The move would allow the construction of the pyramid!. And even speaks of other artifacts ... fly. Despite all the explanations, the architect is still reeling from the unbearable noise, the smoke will not let him breathe and a latent danger of collisions and violations. When a little later eased back in time, has an unquestionable certainty: nothing better than human and animal traction. Many

professional approach to social media experience feelings similar to those of the architect of the old empire. They reach similar conclusions. At first I did not really understand well, but are obliged to start. At the end of the day everyone speaks wonders about these things and do not want to look like cavemen. In asking and are interested, are overwhelmed by the number of different tools and possibilities. When they begin to experience intimately discover that this is no panacea. How much trash! And what do I care about all this talk useless! What it takes to get something interesting! And the first negative experience (I have been four innings and nobody has commented, what a row had the Dans on his blog that will censor the comments), begin to be clear. And you begin to feel like the boy in the fable of the naked king. Only a matter of time and opportunity to clearly show their displeasure with the new tools and make apology from his "usual."

At this point how difficult it is to convince them they need more experience to understand and internalize the rules governing the use of these new tools to actually prove useful! And in many cases the problem is more serious, in fact has nothing to do with the tools. It is that deep down do not believe in collaboration open on the openness of knowledge, in the amount of input from the crowd. Actually have never believed. And just wait, they want intimately, any excuse to reaffirm their deep-seated convictions. The sooner we get it, less time wasted.

If it is an independent professional or organization belongs to a little concerned over the goodness of social media, which is usually the story ends here. For now. In the unlikely event that the professional disenchanted belongs to an organization strongly committed to the adoption of social media, two things can happen. The first scenario is that the organization forget him, time, and decide to move forward with the people who show a greater willingness. The second stage, and possibly follow the first, is that the organization, after a pilot phase more or less informal, have learned lessons that allow you to apply the doctrine of Genis Roca include the use of social media on the procedures, models and organizational structure so perfectly adjusted.

Because, really, this is the only language they understand, and want to understand, many people within organizations: the regulation and taxation. These are people who, deep down, prefer being passive subjects of change rather than active agents the same power to influence and create. This is what you get. Vale for both companies and public administrations. And we must understand this in order to build the pyramids of the XXI century.