time ago that I have the impression that the presentations we produce and use the consultants leave much to be desired. Rarely we find a presentation that accompanies and enhances the speech of the rapporteur. Typically, text and data repeat what he said, and lost interest in the oral message to stop squinting to read and understand the contents of the slides. In some events, commonly organized around the concept 2.0, you may see different presentations. But not many.
So when I recently had news that the book Presentation Zen of Garr Reynolds had been translated into Castilian, do not hesitate to order it. A short digression: it calls attention to the number of mentions and references to Zen, as well as ideas influenced by this way of thinking found in the current literature on management and, particularly, on personal productivity, I attribute to the ravages of stress in this mad race for competitiveness, the need for calm and relaxation as essential requirement for creativity, innovation and to simply make things right.
Returning to the theme of the book, the truth is I'm still reading, in fact I have not spent even half, but only this, is exceeding my expectations. Not only is giving me many ideas and confirming others that were around me in the mind on the subject in question. Especially is doing because the issues involved and the implementation of the ideas raised beyond the strict scope of design presentations and even to plunge into personal management and organizations. During parts of the reading I have come to the head design thinking.
An example is the chapter on planning the presentation, the author called analog because it was recommended that computer, pencil, paper and board. It seeks to establish the main ideas and supporting the presentation. Among the key concepts is necessary to provide for carrying out this task is that of restrictions: time, budgets, customer constraints, etc. Garr sees the restrictions with a liberating factor that helps us something fundamental: to simplify the presentation to keep it the really fundamental and dispense with the accessory. In fact should add themselves to the imposed restrictions. Because it is really difficult to decide which elements maintain, but which we discard.
This is exactly one of the greatest challenges in formulating a business strategy. One strategy is characterized more by what is missing from her than for its content. Rule represents the theoretically simple but in practice very difficult for strategic planning.
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