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In one of the best post I've read lately, Management's Dirty Little Secret - How to Increase Employee Engagement , Gary Hamel analyzes an international survey on the involvement of employees with their company, the results are frankly disappointing. In his view the reasons may be threefold: that managers are unaware of the circumstances, who know but do not care or who know and care about, but they can not do anything about it. Go deep in the second case and based on the example of Apple, concluded that knowledge quickly becomes a commodity and what actually provides a competitive advantage is the ability to generate new visions and build new knowledge, for which employees are required proactive, creative and enthusiastic. Is very explicit in stating the need to move from a knowledge economy to a creative economy .

These concepts are easier said than applied because, as Seth Godin says another good post, Fear of bad ideas, you can not have good ideas, unless one is willing to generate a lot bad ideas. But despite the loss of time and money developing show ideas that later failed, those who venture to do so are far more successful than those who have no idea.

No infallible formula for screening at first bad ideas. Nancy Duarte, CEO of Duarte Design , a leader worldwide in presentation design, whose clients include Al Gore and major Silicon Valley company, the book gives us of Presentation Zen Garr Reynolds some clues on how to conduct creative process based on brainstorming. The important thing in the first stage is to generate many ideas quickly. Sometimes the ideas come immediately, but avoid go to work with the first thing that comes to mind. Efforts must be made and bound to think many more ideas. It requires tenacity and discipline, especially when it has seemed to have solved the problem the first time. According to Nancy really good ideas often appear after four or five ideas have held the position of head.

After generating many ideas, it is necessary to identify those that best align with the objectives or to respond more directly to the needs presented. It is very important escape pablum and platitudes, which usually are an attempt to escape. It is also very important to select those ideas that can work, not just those that are easier to implement. And all reviews can give us about our colleagues are welcome.