When will the output of crisis? When the recovery of employment? The output of the crisis is not close, nor the recovery of employment, at least in Spain, at least for the business elite English. Is the main conclusion of the Global Survey of CEOs, which produces thirteen years PricewaterhouseCoopers, which has been presented in Davos.
The study shows that presidents and CEOs are less confident English on the release of the economic downturn well. Compared with 65% claiming that their countries are already recovering from the crisis or will in the short term, before the end of 2010, the English CEOs are in a position substantially more pessimistic: 76% believe that the recovery in our country does not come at the earliest, before 2011, also in line with the latest IMF forecasts known this week.
The survey reflects an increase in the level of confidence in the short term CEOs worldwide, ten-point increases over last year, reaching 31% of those shown "very confident." Again, in this case, declaring English CEOs less confident in the near future and only 23% of respondents are "very confident." If we look at medium-long term, the rise in confidence is matched both English and global level: 50% say they have much confidence in the prospects for growth in a three-year horizon.
The employment forecasts are bleak. Companies around the world will continue to reduce their workforce in 2010, although to a lesser extent than in the past twelve months. 48% of business leaders in the world claims to have trimmed staff over the past year, a figure that in the case of Spain amounts to 64%.
Looking ahead, English managers are also less optimistic: 44% plan to continue downsizing over the next twelve months, compared with 25% overall. It is significant that only 8% of English companies planning to increase staff compared to 39% of global CEOs. Threats
English
Senior managers show a greater degree of concern that their international colleagues about the risks that threaten their growth prospects, with an "anxiety index", measures the degree of concern about the threats of the business-40.1%, slightly above the global average -38.9% - and well above the European employers-33 , 7% -.
So yes there is agreement on the threats of greatest concern to senior executives around the world: the prolonged global recession, lack of stable capital markets, competition from low cost, over-regulation and the cost of energy.
The survey was conducted among more than 1,198 executives from 52 countries and 81 companies in Spain.
Some companies have perished with the crisis, others who have been touched and others, such as Geox, to the global recession has touched a glancing blow. A successful strategy has been analyzed in Davos.
GEOX What are you doing to address the crisis?
Be innovative and able to continually change should be an obligation for all companies. It is the only road to success, but not easy. GEOX has been able to innovate in a mature sector, footwear, introducing the famous "shoe that breathes", a patented technology in over one hundred countries. How to marry
investment and employment? Investment
is synonymous with employment. GEOX believe in it and is a clear example. I started this project fifteen years ago along with other four people and today the company has 30,000 employees.
What is your company's investment in R & D? GEOX
invests 2% of annual turnover in R & D. GEOX R & D Lab is a unique area where twenty engineers look for new solutions every day to improve your body's perspiration. We also collaborate closely with leading international universities.
How is it affecting the footwear sector Asian competition?
If there is no innovation, no one can survive Asian competition. This is what is happening to all small and medium enterprises which are not governed by the engine of innovation.
http://www.abc.es/20100131/economia-economia/solo-directivos-espera-aumentar-20100131.html
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